2011/09/22

Design talk by Henrik Otto (Electrolux)



At UID, every wednesday afternoon there is a talk by some design relevant guy. This time it was Henrik Otto, senior vice president of global design at Electrolux. I love the title, sound so important. I think this guy IS important - at least at Electrolux ;) It was fun to listen to, even if i did not agree to all of his statements...At some point he stated, that a product with a touchscreen lacks user experience, as it does not address tactile senses...A touchscreen can feel slippery or sticky, greasy or even moist, looks ugly after usage and so on. I TOTALLY agree that the haptic quality of today's touchscreens is far away from appealing, but user experience is way more than just the activation of tactile sense. YES, i had to say that, as I do IxD now :) Still, i love the flying oldtimer car.

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